What Is Graphic Design?

Graphic Design is basically a creative process that combines art and technology among other things to communicate ideas. At Identity Graphics we are formally trained to understand why people are attracted to certain colours, images, type, etc. We use this knowledge to create clean and clear designs to best showcase your business, organization, project, event, and the list goes on and on.

Logos & Branding

Logos and over all branding design it is extremely important as it is your business's first impression to the world.

Below are a few additional reasons why logos and branding are important not only to small business but to any business.

• It helps give the company an established and professional feel. This increases the customer's trust in the products or services the company offers.

• A powerful brand identity is important as in general, people find it easier to recall images than text. There is an old saying “A picture is worth a thousand words." The logo represents that picture and can be remembered and identified with greater ease than a thousand words describing the company.

• Logos and other graphics can bring about awareness of the products or services that you offer in cases where the company name is not self-explanatory.

• As the company grows, the consumer base stays loyal to the brand.

• The brand value generated can also be leveraged when selling stock in the company or the company itself for a higher perceived value than the actual value.

Printing

We offer a wide variety of printing. From poster to business cards, brochures to invoices. Our printing is done both in house some of it is contracted to local companies who give great trade rates so we can keep the pricing low.

Business Cards

Our general business cards are a nice heavy stock with crisp and clear printing on one or both sides. We offer price breaks ever 250, 500 (standard box) and 1000+ cards. Pricing depending on colour or greyscale, quantities etc. We offer a complete proof to be approved prior to printing. Other card stocks types and colours are available upon request.

Brochures & Rack Cards

We produce Rack Cards and Brochures much the same way as the business cards. Once the design is complete and approved. The paper and card stock options are discussed as well as quantities and we send to print. We usually have a week to two week turn around from approval to completion if not sooner.

3 Part NCR

We also offer 3 part NCR printing for things like invoices, load sheets, and estimates. These can be numbered and can either be put in booklets or left loose. Whatever suits the client's needs best.

Posters

We offer full colour printed posters on a heavy matte poster paper. We use our large format printer for this which allows for any size the client would like. We are not stuck using just the standard sizes usually offered. Although those are an option as well.

Web Design 

Today most business owners need a website, and know what their website needs to accomplish, but how to implement it is the difficult part. That's where we come in. Our team consists of educated and business experienced graphic designers, successful small business owners, and a highly experienced web designer, programmer, and search engine specialist. Together we can ensure your needs are met and that you get the most out of your online presence.

Currently the internet, and how people use it, is very different than just a few years ago and is constantly changing. Business owners need more than just a static website. As website designers we have at our hands the most current and powerful technology to build online presence. Open Source software such as Joomla, Wordpress and Drupal, allows us to create great looking interactive websites and they cover just about any need you may have from mobile, e-commerce to catalogs, forums, intranets, user registered, social media, content management and many many more.

Upgrade Your Website

We understand, as small business owners, that expense is the main reason more businesses neglect to upgrade or redesign their web site, so we put together low cost small business web design packages. And offer tutorials on how to manage your own content to reduce future web maintenance fees.

Small Business Web Design

Our small business website design service offers an ideal solution for businesses that require a professional website for their small or start up business without the high costs involved.  Our Small business website service includes a modern, clean-cut website designed specially with your brand in mind. Small business website customers benefit from Lower costs, Up-market design and improved page rank positioning over competitors.

Small Business Start Up Features

• Professional, clean cut design
• All graphic and image files optimized for fast loading
• Flash animation on the home-page, if required, to enhance the visual appeal
• Submission to Google, Yahoo, Bing and other major search engines
• Option to add a content management system (CMS) to update the website
• Tutorial on how to manage content
• Assistance with domain name and web hosting set up
• Inquiry form on website with automated response by email
• Google map displays for directions
• Search Engine Optimized.

Contact us today for a quote

SIGNS

We can make almost any sign you might need. From corrugated plastic site signs, aluminum signs, vehicle decals, banners to interior store signs. The possibilities are endless!

Our Printer/Cutter

We run a large format 54" wide ECO-SOL printer. This prints on a variety of substrates including, digital vinyl - (opaque and clear), banner material, poster paper, canvas, printable reflective vinyl, etc. We also offer a variety of cut vinyl options with a wide selection of colours in both gloss and matte finish. As well there are reflective, etched glass, and all types of metallic vinyl options are also available.

We make almost all our signs in house we use a wide variety of sign boards including: Corrugated Plastic, Komatex (rigid sign backing available in varied thicknesses), Aluminum, Alupanel (aluminum fused between a heavy duty piece of plastic), and many more options!

Vehicle Decals

Our process for vehicle decals is such that we will show you exactly what it will look like before we even start making the decals. The way we go about doing this is we measure and photograph your vehicle or piece of equipment. Then take those photos into our design programs and superimpose the graphics, logos, numbers etc on to each photo. This way the placement, colours, sizes can be easily changed and viewed by the client before anything is made. This assures that everyone has a clear idea of what the final product will look like. From there we get the job approved by the client and we move forward. We will produce and apply the decals to the vehicle or piece of equipment either at our shop or we will come and do the installation on site if need be. 

Banners

Banners are a great choice for your promotions, special events, grand openings and sporting events. Highly weather resistant, our vinyl banner material works well indoors for long-term installations and outdoors for temporary purposes. Because of the material's strength, it can be cut into almost any length or dimension. They can be installed easily by individuals.

Regular Banner Material - We offer a couple of different options for banners. Our regular banner material is a 13 oz banner that is digitally printed on our printer or we can cut vinyl and apply to the banner. Applying cut vinyl allows for the banner information to be changed with out having to make a whole new banner. We hem and apply grommets to our banners for a finished professional look that can be hung almost anywhere.

Retractable Banner Stands - We carry retractable banner stands which come with your graphics printed and can be used for trade show booths, or any other promotional event. The banner inside the banner stands can also be changed and new banners printed and fastened inside the stands.

Sandwich Boards

We carry an assortment of different types of sandwich boards. The standard type we use is a 24" x 36" Komatex (PVC Product) Sandwich board. We also have weighted sandwich boards to protect against wind etc. The other type that is quite popular is the change able stands. These allow for corrugated plastic pieces to be changed and inserted.

Rigid Outdoor Signs

We supply and produce many other signs that are rigid and weather resistant including, Aluminum, Alupanel, Koamtex, Wood etc. We also have done a variety of raised foam lettering on sign boards. These rigid signs are great for vinyl application both cut or printed vinyl.

Magnetic Signs

We use the finest magnetic material to bring you the best in mobile magnetic advertising. With custom-made magnetic signs, you can showcase your company name and logo mile after mile. Magnetic sign applications include delivery vans and trucks, personal service vehicles and cars that are used personally and professionally.